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BRAND CONTROL

Management and distribution of marketing materials, logos, and graphics is critical to the success of your brand. CoBrand CONNECT provides your company with the tools you need to centralize marketing assets, control their distribution, and readily keep them updated and compliant. Brand-consistent, customized local marketing can then be readily coordinated across all markets.

CUSTOM SOLUTIONS

CoBrand CONNECT is not a one-size-fits-all, off the shelf product. It is a fully customizable modular system that mirrors and dovetails with the unique marketing needs and organizational structure of your company. White-labeled to your brand, CoBrand CONNECT can encompass an array of digital and print services, as well as integrate with your other marketing partners and internal databases and systems.

ASSET MANAGEMENT

Centralized storage & distribution of marketing assets not only streamlines and accelerates the delivery of assets for local implementation, it also provides critical insights on asset utilization by local sales outlets, including analytics on which assets are most frequently accessed by market segment. Continuous asset tracking ensures brand marketing activities are optimally aligned with the needs of local sales.

SCALABILITY

The accelerating pace of marketing innovation requires a marketing platform that scales, expands, and evolves with the needs of your brand & the marketplace. There is a CoBrand solution for every size brand, from smaller sales networks to the very largest. Add new services at any time. Tap into new marketing tools. Stay ahead of the curve, and ahead of your competition.

AUTOMATION

Leverage the power of data and technology to seamlessly target audiences at critical touch points in their consumer journey. With integrated digital and print workflow automation, CoBrand CONNECT streamlines marketing activities, invigorates your brand’s local presence, and converts local prospects into customers.

LOCAL MARKETING

Arm your local sales outlets with brand-consistent, impactful digital ad campaigns that can be launched at the push of a button across markets and channels. Localize and automate the delivery of social media content. Plus deliver brand-compliant marketing assets that boost your share of local brand awareness.

AD BUILDERS

Deploy CoBrand CONNECT’s ad builder technology to rapidly go to market at scale with new brand creative, and generate on-the-fly localized campaign assets for hundreds or thousands of locations in real time.

CO-OP

Streamline your co-op administration with pre-approved, co-op compliant advertising assets and campaigns that local outlets can readily access on your customized brand portal, with flexible co-op controls and reporting options.

ANALYTICS

Stay up-to-date on all of your brand’s local marketing activity on interactive Dashboards, with drill downs aligned with your brand’s organizational hierarchy. Gain insights on the marketing activities that deliver the most efficient results, with accountability for each marketing investment.